Precision Rifle Builder

Rachel Precision

70 products, every claim sourced, a 1.2 MB homepage.

Custom WordPress Build WooCommerce Catalog (70 products, 6,066 variations) Owner Price Sheet & Restricted Admin SEO, Structured Data & AI Search Sourced Proof & Shooters Page Managed Hosting & Security

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Client: Rachel Precision
Industry: Precision Rifle Builder
Year: 2026
Live Site: rachelprecision.com

Services: Custom WordPress Build WooCommerce Catalog (70 products, 6,066 variations) Owner Price Sheet & Restricted Admin SEO, Structured Data & AI Search Sourced Proof & Shooters Page Managed Hosting & Security

The Challenge

What brought this precision rifle builder business to me

Rachel Precision had the raw material most gunsmith sites lack: 40+ years of machining, a 70-product catalog and shooters with world-championship results running Randy's barrels. The 2024 site had drifted. The homepage weighed 13.4 MB, product pages offered "Add to cart" on a store with no gateway, 720 images had no alt text, and the proof on the page ("#1 and #9 in the world") had no source. The site ranked for no PRS or rimfire rifle-builder search.

The Solution

What we built together

We moved the site onto our hand-coded framework without touching the catalog: every product and variation came across byte for byte. A one-table price sheet lets Randy edit prices without opening WooCommerce's variation panels, and a restricted owner role shows him only prices, products, services and page content. Every claim now carries a source a reader can click, the new Shooters page lists 11 shooters with series, year and division, and two answer pages target "PRS rifle builder" and "PRS .22LR rifle builder". One structured-data graph, citation links and an alt-text safety net finish the search work.

Hand-coded WordPress site on the DietzenDev framework

WooCommerce catalog kept intact: 70 products, 6,066 variations

Catalog mode with "Call to order" on every product

Owner price sheet (one table, writes through WooCommerce)

Restricted owner role and a PDF owner's guide

Shooters page: 11 shooters, every result sourced

PRS centerfire and .22LR answer pages, FAQ page

One structured-data graph, citations as links, llms.txt

Redirects for every retired URL

Branded transactional email from the site's own domain

Managed hosting, security headers and page caching

The Results

What changed after launch

Homepage weight cut from 13.4 MB to 1.2 MB.

Desktop Lighthouse: 98 performance, 100 accessibility, 100 best practices, 100 SEO.

Zero accessibility violations on 39 URLs at desktop and phone widths.

720 images without alt text brought to zero.

Every proof claim on the site now links to its source.

The owner edits prices, products and pages himself.

View Our Work

Rachel Precision

What brought this precision rifle builder business to me

What we built together

What changed after launch

Ready to build somethingyou're proud of?

Ready to build something
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