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Farm, Ranch & Garden Products

Rockin’ J Innovations

A new product, ready for shoppers and store buyers on launch day.

WooCommerce Product Store Retail & Wholesale Buyer Page Logo Files & Brand Guide SEO, Structured Data & AI Search Email, Analytics & Search Console Setup Managed Hosting & Security
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Client
Rockin’ J Innovations
Industry
Farm, Ranch & Garden Products
Year
2026
Live Site
rockinjinnovations.com
Services
WooCommerce Product Store Retail & Wholesale Buyer Page Logo Files & Brand Guide SEO, Structured Data & AI Search Email, Analytics & Search Console Setup Managed Hosting & Security
The Challenge

What brought this farm, ranch & garden products business to me

Rockin' J Innovations is a ranching family's new company with one product: The Workin' Collapsible Wheelbarrow, a full-size, 250 lb wheelbarrow that collapses to under 10 inches thick. They came to us with a finished product, printed retail cartons and a patent on the way, but no website and no logo files. The site had to reach two audiences at once: homeowners, horse and livestock haulers, crews and ranchers on one side, and store buyers on the other. It also had to give the QR code printed on every carton a page to open, and be ready to go live the day the patent cleared.

The Solution

What we built together

We showed the family five homepage designs and built the one they picked, a Western look drawn from their own packaging, as a WooCommerce store on our hand-coded framework. Six landing pages speak to each kind of buyer, the carton's QR code opens the full assembly manual as a web page, and a wholesale page gives store buyers the product facts and a line-sheet request form. Until pricing and checkout are set, the store runs as a waitlist that saves every signup for export. When the family asked for the website logo for new box art, we turned it into print-ready files in four colorways and an 11-page brand guide.

WooCommerce store on the DietzenDev framework
Western design drawn from the product's own packaging
Six landing pages, one for each kind of buyer
Retail and wholesale page with a line-sheet request form
Assembly manual page for the QR code printed on every carton
Permanent product image URL for the GS1 barcode registry
Waitlist that saves every signup, with CSV export
Print-ready logo files and an 11-page brand guide
Branded store and form emails from the client's own domain
Analytics, Search Console and IndexNow set up at launch
The Results

What changed after launch

Live on rockinjinnovations.com the day the family approved launch.

The QR code on every carton opens the full assembly manual.

Store buyers get specs, packaging details and a line-sheet request on one page.

Every waitlist signup is saved and exports to a spreadsheet in one click.

Zero accessibility violations at desktop and phone widths, and 100 for accessibility and SEO in Lighthouse.

56 buyer questions marked up for Google and AI search answers.

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