SEO that's
built into
every build.
Every site I build ships search-ready, and the Website Subscription keeps it that way. Already have a site? The SEO Audit tells you exactly what is holding it back.
Built into every build. Audited for everyone else.
A full technical, on-page, local-search, and AI-search audit of your existing site, with a fix list in priority order you can hand to any developer, or to me.
- Every page crawled: titles, headings, meta, canonicals, redirects
- Core Web Vitals and speed on mobile and desktop
- Indexing report: what Google has, what it skipped, and why
- Schema, sitemap & Search Console review
- Google Business Profile & local-search check
- AI search check: can ChatGPT, Perplexity & Google’s AI answers read and cite you
- Written report, fixes in priority order, 30-minute walkthrough call
Credited in full toward any monthly plan of $299/mo or more, started within 30 days.
Order an SEO AuditOne-time Custom Build or subscription — your site ships search-ready:
- Clean, fast, crawlable code (Core Web Vitals)
- Titles, headings & meta done right
- Schema markup & structured data
- XML sitemap + Search Console setup
- GA4 analytics, configured
- AI-search / structured-data optimization
With the Hands-Off Website, I keep your search presence growing — no extra invoice:
- Page content written and kept current
- Internal linking to your key pages
- Ongoing technical SEO upkeep
- Core Web Vitals kept in the green
- Indexing & search health monitored
- No separate SEO invoice
Inside every build, the SEO work runs the same five steps:
Not sure you need the full audit? The free Website Review is the quick version: a once-over and what I'd fix first.
The technical side agencies skip
I don't do keyword campaigns or backlink building — that's SEO agency territory. I handle the technical foundation that every site needs and most never get right.
Technical SEO
Crawl errors, broken links, redirect chains, indexing issues, page speed, Core Web Vitals — the foundational stuff that silently tanks rankings on any site, regardless of theme.
On-Page SEO
Title tags, meta descriptions, heading hierarchy, internal linking, image optimization — everything that tells Google what each page is actually about.
Schema & Structured Data
Properly marked-up content helps both Google and AI tools understand your site. I implement the right schema types so your pages are readable by search engines and AI alike.
AI Search Readiness
ChatGPT, Perplexity, and Google AI Overviews pull from well-structured content. I format and mark up your pages so they're more likely to surface as sources.
Most WordPress sites have SEO problems they don't know about
Nothing throws an error; they just quietly cost you rankings. Speed alone can do it. The ones I find most often:
- Built on someone else's theme or a page builder and never made search-ready
- Good content but no organic traffic — usually one technical issue blocking Google
- A redesign that changed URLs without redirects and quietly tanked rankings
- Headings and title tags that tell Google nothing about the page
- No schema markup, no XML sitemap, Search Console never verified
- A theme so bloated the honest fix is a rebuild — if that's you, I'll say so straight
Built to get cited by AI — not just ranked by Google
Answer Engine Optimization (AEO) is making your site the source AI tools quote when someone asks. ChatGPT, Perplexity, Gemini, and Google’s AI Overviews don’t hand back ten blue links — they give one answer and name a few sources. I build every site to be one of those sources, from day one.
Answer-First Content
I structure pages so the answer comes first — clear questions, direct answers, and the heading hierarchy AI engines parse to understand what your content actually says.
Schema & Entity Markup
FAQ, How-To, Organization, and Product schema spell out what your business is, what it offers, and how it all connects — so AI tools quote you accurately instead of guessing.
Citable, Specific Facts
Real names, real numbers, clear claims. Answer engines favor specific, verifiable content from a credible source over vague marketing copy — so that's how I write your pages.
A Foundation AI Can Crawl
AI crawlers need fast, clean, well-structured HTML. The same technical base that wins Core Web Vitals is what makes your content readable to answer engines in the first place.
See it done: a 1 MB homepage with a source on every claim.
Weber's Clothing
They left a rented Hibu template for a hand-coded site they own — and it now scores a perfect 100 on Google PageSpeed, across the board.
Read the storySEO & AI search, answered
What is AEO (Answer Engine Optimization)?
It's optimizing your site to be the source AI tools quote when someone asks a question. ChatGPT, Perplexity, Gemini, and Google's AI Overviews don't show ten blue links anymore — they give one answer and cite a few sources. AEO is the work that makes your business one of those cited sources.
How is AEO different from regular SEO?
SEO gets you ranked in a list of links. AEO gets you quoted inside the answer itself. They share the same technical foundation — fast, clean, well-marked-up pages — but AEO adds answer-first content structure and richer schema so AI engines can lift your content directly. I do both, on the same build.
Do I need a separate AEO package?
No. AEO is built into every site I build and kept current by the Website Subscription — exactly like the technical SEO. There's no separate AEO product, retainer, or invoice.
Which AI engines does this cover?
The ones people actually use to find businesses: ChatGPT, Perplexity, Google AI Overviews, Gemini, and Microsoft Copilot. They all pull from well-structured, clearly-marked-up content, so the work that earns a citation in one tends to earn it across all of them.
Do you do keyword campaigns or link building?
No — that's SEO-agency territory, usually sold as an open-ended monthly retainer. I handle the technical and on-page foundation: clean fast code, titles and headings, schema, sitemaps, Search Console, all kept current on the subscription. For most local businesses, that foundation is what actually moves rankings.
I already have a site — how do I find out what's wrong with it?
Two ways. The free Website Review is a quick once-over: what is working, what is costing you, what I would fix first. The SEO Audit ($499) is the full picture: every page crawled, what Google has indexed and skipped, your Business Profile reviewed, whether AI tools like ChatGPT can find and cite you, and a fix list in priority order with a walkthrough call. Start a monthly plan within 30 days and the $499 is credited toward it.
Will you fix what the audit finds?
Yes. The simplest way is a monthly plan: start the Website Subscription, a store subscription, or a monthly retainer within 30 days and the full $499 is credited toward it, so the fixes become part of the plan. Fixes can also be quoted on their own, or you can hand the report to your own developer.