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Outdoor Kitchens & Hardscape

Creative Edge Outdoor Living

His own jobs, shown large, on a site that scores 100 on a phone.

Custom WordPress Build Design Around an Existing Logo Project Photo Curation Estimate Form & Lead Capture Search & Structured Data Managed Hosting & Caching
Client
Creative Edge Outdoor Living
Industry
Outdoor Kitchens & Hardscape
Year
2026
Services
Custom WordPress Build Design Around an Existing Logo Project Photo Curation Estimate Form & Lead Capture Search & Structured Data Managed Hosting & Caching
The Challenge

What brought this outdoor kitchens & hardscape business to me

Jason White builds outdoor kitchens, fireplaces, boulder waterfalls and stonework at homes around Sarasota, Florida. His best sales tool is the work itself: years of one-off projects at real homes. A homeowner about to let a builder on their property for weeks wants three answers before calling: is he real, is his work good, and what happens when I reach out. Most of them are on a phone, comparing two or three builders in one evening, and Jason needed to update a phone number or add a project without calling a developer.

The Solution

What we built together

We designed the site around his logo and his photos: a dark "after dark on the lanai" look that lets the green mark and the stonework stand out. Nearly 90 of his own project photos were curated, stripped of location data and organized into a gallery you can filter by service, with no stock images anywhere. Five service pages answer what homeowners actually ask, including Florida permit, HOA and salt-air questions checked against official sources. The estimate form takes photos of the yard, comes first on phones, and loads its scripts only when someone reaches it, so every other page stays light.

Custom WordPress site on the DietzenDev framework
Home, five service pages, Our Work, About and Contact
Design built around the existing logo
Filterable project gallery with a photo lightbox
Estimate form with photo uploads
Permit guide, plus sourced answers on every service page
Structured data on every page
Redirects for every old URL
Owner-friendly admin with a "Start here" panel
Page and object caching on DietzenDev hosting
The Results

What changed after launch

Perfect 100 in all four Lighthouse categories on desktop.

Mobile performance 100, with the main image painted in 1.7 seconds on a throttled phone.

The server answers in about 30 milliseconds.

Every photo on the site is a real Creative Edge job.

Every old URL redirects, so no saved link or search result breaks.

Jason updates his phone number, projects and answers in plain-language fields himself.

Ready to build something
you're proud of?

Tell me about your project and I'll get back to you the same day.