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Esthetics & Skincare

Spathetics

Brand new business. Fully booked esthetician.

Custom WordPress Build Brand Identity & Design WooCommerce Store Setup BookingPress Setup & Configuration Google Business Profile Setup On-Page SEO Foundation Hosting & SSL Configuration
Client
Spathetics
Industry
Esthetics & Skincare
Year
2024
Services
Custom WordPress Build Brand Identity & Design WooCommerce Store Setup BookingPress Setup & Configuration Google Business Profile Setup On-Page SEO Foundation Hosting & SSL Configuration
The Challenge

What brought this esthetics & skincare business to me

Spathetics was launching from the ground up — no website, no online presence, and no way for clients to discover or book her services. She had a logo and a vision for a premium esthetics brand, but everything else needed to be built. Without a professional online presence in a competitive small-market service industry, she had no way to establish credibility or convert local interest into booked appointments.

The Solution

What we built together

We built a full-featured WordPress website around her existing logo, developing the complete visual brand — color palette, typography, and tone — to match the upscale, wellness-focused experience she delivers in her studio. A WooCommerce store lets clients shop 300+ professional skincare products across seven categories with free shipping incentives, while a fully configured BookingPress system handles appointments end-to-end. Combined with a Google Business Profile and on-page SEO targeting Effingham and surrounding areas, the site works as a 24/7 booking and retail engine for her downtown location.

Custom WordPress website
WooCommerce store with 300+ skincare products
Full brand identity (colors, typography, visual direction)
BookingPress setup with all services, pricing & availability
Online payment configuration
Google Business Profile setup & optimization
On-page SEO foundation for local search
Mobile-first responsive design
Contact & inquiry forms
Hosting & SSL configuration
Beauty blog foundation for ongoing content
The Results

What changed after launch

Launched a complete business presence from nothing.

Revenue stream beyond the treatment room — products available to purchase online 24/7.

Clients book services online 24/7 without calling.

Google Business Profile live and ranking in local search.

Professional brand that reflects the premium experience she delivers.

Thriving downtown Effingham business with a steady stream of online bookings.

Ready to build something
you're proud of?

Tell me about your project and I'll get back to you the same day.