Creative Edge Outdoor Living is a leading provider of high-end backyard living solutions, including outdoor kitchens, waterfalls, fire features, stonework, and concrete countertops. The company required a professional online presence to showcase their craftsmanship and attract potential customers.
Key Features:
- Custom WordPress Theme: A budget-friendly, yet visually appealing theme was developed to align with Creative Edge Outdoor Living’s branding and provide an engaging user experience.
- Advanced Custom Fields (ACF): The implementation of ACF allowed for flexible and efficient content management, enabling the client to update project portfolios, service descriptions, and other website content without relying on code modifications.
- Responsive Design: The website adapts seamlessly to various screen sizes, ensuring an optimal viewing experience for users accessing the site from desktops, tablets, or mobile devices.
- Search Engine Optimization (SEO): Best practices for on-page SEO were implemented, including optimized titles, meta descriptions, headings, and content structure, to improve search engine visibility and drive organic traffic.
- Content Management: The WordPress platform empowers Creative Edge Outdoor Living’s team to easily manage and update website content, project galleries, and service offerings without requiring advanced technical skills.
Technology Used:
- WordPress Content Management System
- Custom WordPress Theme Development
- Advanced Custom Fields (ACF)
- HTML
- CSS
- JS
- PHP
Final Thoughts:
The Creative Edge Outdoor Living website has become a valuable online asset, showcasing the company’s exceptional craftsmanship and outdoor living solutions. The custom theme and advanced content management capabilities have streamlined operations and enhanced the overall user experience, positioning Creative Edge Outdoor Living as a reputable and accessible provider in the outdoor living industry.
Despite being a budget-friendly project, the website effectively captures the essence of Creative Edge Outdoor Living’s offerings and provides a solid foundation for future enhancements and expansions as the business grows.